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Compared to the same period last year, Nintendo sales more than doubled while net income jumped to ¥80.3 billion ($668.82 million) from ¥15.6 billion. Nintendo’s strategy of bringing gaming to the masses is paying off. Approximately 9.3 million Wii consoles have been sold world-wide as of the end of June. Wii sports seems to be fueling the sales at least in part with women and even seniors participating. While sales are strongest in Japan, the Wii has been incredibly popular in the U.S. outselling the PlayStation 3 by nearly 4 to 1 and the Xbox 360 by close to 2 to 1.
But will the success last in the long run? Is there more fun to be had by the casual gamer past Wii Sports? Whatever the answer, Nintendo has proven in the here and now that gaming can be for everyone.