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There’s an interesting article over at ZDNet UK. The idea is that people don’t need to go to a search engine to find what they need. If they want a review of a product, they will go to Amazon or CNET. If they want to find out about a place or person, they will head straight to Wikipedia. If they want something funny or interesting, they’ll got to YouTube or Digg.
I find myself doing this. Instead of going to Google (that will return 6 million pages), I will often head straight to Wikipedia. I’m not saying I don’t use Google, but I am finding that I use it less. If I’m looking for a review of a product, Google is simply unusable. Instead, I’ll go to any number of sites that I have found useful (and bookmarked), to find that information.
And this doesn’t even bring into account the possibility that the new iPhone brings into play: finding information based on where you are. While I don’t see search engines going away, I do see them losing power. The question remains, what fills the void?