Last night Netflix sent out an email (full text below) explaining that it will be getting rid of profiles. For those unfamiliar, the profile feature allows one account to have multiple profiles. For example, you could pay $13.99 to get 2 DVDs at a time sent to your addresss but have one DVD come from your queue of chosen movies while the other DVD comes from another queue of movies.

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I purchased my HD DVD player with 10 movies for $174 way back in November. Today, to my surprise, I received the email below. This is much better than the company’s first attempt at treating me as a “valued HD DVD customer” and comes after Best Buy made a similar move. In related news, Amazon also has a Buy 2 Get 1 Free Blu-ray movie promotion happening right now.

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Earlier this week Best Buy announced that it would offer $50 gift cards to its customers that purchased HD DVD players before February 23. Not only that, the company is giving some trade-in value for HD DVD players or movies, regardless of where they were purchased. Apparently Amazon wanted in on the good PR and has come up with its own way to hook up its HD DVD customers.

Here’s the deal I was emailed from Amazon since I’m a “valued HD DVD customer.” Links are placed exactly as they were in the email:

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Last week plenty of rumors were floating around about a potential Microsoft / Netflix partnership. The announcement was supposedly going to happen during the keynote address (by Xbox Live exec John Schappert) at the Game Developer’s Conference in San Francisco last Wednesday. The concept: make it so Netflix’s 7,000 available “Watch Instantly” movies would be viewed easily on your TV via the Xbox 360.

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Notwithstanding the price slashing Toshiba has been doing (HD DVD player with 7 movies for $129 compared to Blu-ray players starting in the $300’s), Netflix choosing to drop HD DVD by year’s end in favor of Blu-ray exclusivity is quite the blow to the HD DVD crowd. Thanks a lot, Netflix. Give me an online streaming experience in HD by year’s end, and you’re forgiven. See below for full text of the email going out to any Netflix HD DVD users:

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I admit it; I’m really not into football but am one of those that tend to tune into the Super Bowl mostly to check out the commercials. I’m not alone, apparently.

TiVo, the company known for its digital video recorder by the same name, usually makes it so that consumers can record TV minus the commercials. But last year Todd Juenger, TiVo’s vice president and general manager of audience research and measurement, explained how it was actually the commercials themselves that consumers were watching:

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Even if plenty of news is out already assuming HD DVD is dead, other sources are pointing us to facts that show the battle isn’t over yet. After all, you can now get HD DVD players with 7 movies for $126 whereas Blu-ray’s alternatives are, at best, nearly three times as expensive with players starting in the $300’s.

Most all coverage, positive or negative, is relying on data from the NPD Group. Interesting, then, that the NPD Group had to issue a statement addressing how its numbers were being used:

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The Motion Picture Association of America (MPAA) commissioned a study in 2005, which resulted in a claim that 44% of industry losses (domestically) came from college students illegally downloading movies across U.S. campuses. Well, it turns out the real number is 15%.

This study and, more specifically, this particular statistic have been the basis for the MPAA pushing legislation to force universities to monitor and shut down certain online activities. Officially, the error is being called a “human error” and the MPAA still thinks that the new figure is significant even if one third the original number.

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I’m not usually one to go for the top 10 list method of discussing limitations of a product. But then again, products don’t usually have 10 weaknesses I care enough about to compile a list. Apple TV, on the other hand, falls into this category. And it’s not even a first generation product!

But to be fair, I should point out that this is a product I sincerely want to work. After all, I already use iTunes to manage my music, and the iPod is my music player of choice. Too bad, then, that Apple TV simply isn’t ready for prime time. Here are the top 10 reasons you should wait:

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So today is Apple’s yearly coming out party where good ol’ Steve Jobs takes the stage and releases big surprises (even if most are leaked days earlier). There’s a new ultra-thin notebook, new features for the iPhone (SMS messaging to multiple friends), new apps for the iPod Touch (Mail, Maps, Stocks, Notes, and Weather), iTunes movie rentals, and the second generation Apple TV.

Despite the fact that plenty of people already seem to be professing a new found love for the MacBook Air, my interest is more towards Apple’s desire to be in the center of my living room. So let’s take a look at the newly released Apple TV set-top box and iTunes rental package:

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