In a recent step to increase web search traffic, Microsoft has approached an old competitor, Sun Microsystems for help.
Based on a deal to be announced on Monday, Sun will actively promote a Microsoft toolbar as users download Sun’s Java software. The toolbar will have a field for Live Search queries and access to MSN content.
In the past, Sun and Microsoft have been staunch rivals. The 2 companies have fought during long antitrust battles, such as a $2 billion in patent and antitrust settlement that Sun won against Microsoft in 2004.
The financial details of the deal haven’t been disclosed as of yet. Sun has posted a $1.7 billion loss in the third quarter of 2008.
Sun has signed a similar deal with Google in the past but that deal is ending.
Microsoft has also recently signed a deal with Hewlett Packard to make the search engine by Microsoft the default on all computers shipped to the US and Canada starting in January. The browser toolbar will also be included on those computers.
According to Norton, 35% of all online search is done from the either the address bar, built-in search fields and toolbars.




