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Since Blu-ray became the next generation movie disc format of choice, the consumer supposedly has been better off. But Tom’s Hardware claims that prices of Blu-ray players are higher than ever and that now, in fact, is the worst time to buy.

Interesting. I’ve been tracking Blu-ray vs. HD DVD player pricing for the past year via Amazon and hadn’t noticed any recent increases. As of today, the Blu-ray players on Amazon are priced in the same range they’ve always been: the mid to high $300’s. Right now the cheapest Blu-ray player on Amazon is this Samsung for $357. I’ve seen it $20 cheaper, but I’ve also seen it more expensive.

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Apparently YouTube is on the verge of making a big announcement since there seems to have been an announcement about the announcement (nice way to get double the press). And search engine Mahalo has already created a page dedicated to news on “YouTube High Quality” with a video (embedded below) showing an example of how it would work. All I can say is finally! Here’s hoping that’s the big announcement. I love YouTube, but man, can you think of a place online to watch lower quality video?

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Last week plenty of rumors were floating around about a potential Microsoft / Netflix partnership. The announcement was supposedly going to happen during the keynote address (by Xbox Live exec John Schappert) at the Game Developer’s Conference in San Francisco last Wednesday. The concept: make it so Netflix’s 7,000 available “Watch Instantly” movies would be viewed easily on your TV via the Xbox 360.

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For anyone keeping score since Blu-ray won the next generation movie battle, HD DVD players are now $99. And that’s with 7 movies included. Considering these players also work well as upconvert DVD players (DVD players that convert and play regular DVDs at a slightly higher picture quality), in some ways, it’s actually the best deal on the market if you’re looking for a good DVD player.

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TechConsumer News is a feature we started out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to give us feedback or send us tips. If you like what you find, you can subscribe via email or RSS.

Here’s the latest in TechConsumer news:

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Toshiba today announced that, “it will no longer develop, manufacture and market HD DVD players and recorders.” March 2008 will be the month when the plug is pulled. Just in the last month, we’ve seen Warner Brothers become the latest Hollywood studio to go for Blu-ray while both Blockbuster and Netflix announced plans to phase out HD DVD.

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Notwithstanding the price slashing Toshiba has been doing (HD DVD player with 7 movies for $129 compared to Blu-ray players starting in the $300’s), Netflix choosing to drop HD DVD by year’s end in favor of Blu-ray exclusivity is quite the blow to the HD DVD crowd. Thanks a lot, Netflix. Give me an online streaming experience in HD by year’s end, and you’re forgiven. See below for full text of the email going out to any Netflix HD DVD users:

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I admit it; I’m really not into football but am one of those that tend to tune into the Super Bowl mostly to check out the commercials. I’m not alone, apparently.

TiVo, the company known for its digital video recorder by the same name, usually makes it so that consumers can record TV minus the commercials. But last year Todd Juenger, TiVo’s vice president and general manager of audience research and measurement, explained how it was actually the commercials themselves that consumers were watching:

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