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	<title>Following tech with the consumer in mind &#187; Dell &amp; HP, etc.</title>
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		<title>Sony Charges $50 Extra to Sell You Laptop with No Crapware</title>
		<link>http://www.techconsumer.com/2008/03/21/sony-charges-50-extra-to-sell-you-laptop-with-no-crapware/</link>
		<comments>http://www.techconsumer.com/2008/03/21/sony-charges-50-extra-to-sell-you-laptop-with-no-crapware/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 12:55:30 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Laptop & Notebook]]></category>
		<category><![CDATA[Software / Open Source]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[Tech Stories]]></category>
		<category><![CDATA[Aol]]></category>
		<category><![CDATA[crapware]]></category>
		<category><![CDATA[fresh start]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2008/03/21/sony-charges-50-extra-to-sell-you-laptop-with-no-crapware/</guid>
		<description><![CDATA[<p>Sony and crapware have a special relationship, so much so that <a title="Sony Crapware" href="http://www.techconsumer.com/2007/04/05/computers-coming-preloaded-with-more-crapware-than-ever-before/" target="_blank">it takes over two minutes for its laptops to boot into Windows</a> (compare that with 30 seconds for a MacBook). The company has even issued press statements explaining its reasoning: &#8220;The programs are carefully selected and provide benefits to many [...]]]></description>
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<p><img style="width: 127px; height: 99px;" src="http://www.techconsumer.com/wp-content/uploads/2008/03/sonytz2000.PNG" alt="Sony Laptop" width="127" height="99" align="left" />Sony and crapware have a special relationship, so much so that <a title="Sony Crapware" href="http://www.techconsumer.com/2007/04/05/computers-coming-preloaded-with-more-crapware-than-ever-before/" target="_blank">it takes over two minutes for its laptops to boot into Windows</a> (compare that with 30 seconds for a MacBook). The company has even issued press statements explaining its reasoning: &#8220;The programs are carefully selected and provide benefits to many consumers, up to 30% of whom act on the offers.&#8221;</p>
<p><span id="more-783"></span></p>
<p>But apparently Sony figured out that if 70% of its customers aren&#8217;t interested in <em>two dozen</em> icons of offers (really Sony, 3 to 4 is one thing, but over 20?), the company should offer a <a title="Sony Fresh Start" href="http://www.engadget.com/2008/03/21/sony-hates-you-offers-50-fresh-start-option-to-build-your-la/" target="_blank">crapware-free version</a> of its laptops. Sony, in all its branding glory, has decided to trademark the term &#8220;Fresh Start&#8221; but has made the huge mistake of charging $50 for it. Here&#8217;s the description:</p>
<blockquote><p>&#8220;Opt for a Fresh Start<sup>TM</sup> and your VAIO PC will undergo a system optimization service where specific VAIO applications, trial software and games are removed from your unit prior to shipment. Fresh Start<sup>TM</sup> safely scrubs your PC to free up valuable hard drive space and conserve memory and processing power while maximizing overall system performance right from the start. &#8220;</p></blockquote>
<p>I love the terminology. &#8220;System optimization service&#8221; is what we&#8217;re calling a computer that comes without crapware. And by characterizing hard drive space as &#8220;valuable&#8221; and memory in need of conservation, Sony is effectively digging its own grave. I mean, do they not see that consumers notice this? If this new $50 feature &#8220;maximizes system performance,&#8221; then what does that imply of all the Sony laptops sold before it?</p>
<p>Also, it should be noted that no &#8220;Fresh Start&#8221; is available unless you pay the extra $100 for Microsoft Windows Vista Business. Here&#8217;s a list of all the crapware Sony installs:</p>
<ul>
<li> Two desktop icons for America Online services</li>
<li>At least two dozen icons for random offers</li>
<li>Two desktop icons for Microsoft services</li>
<li>Napster window in the lower right part of the screen</li>
<li>&#8220;Watch Hit Movies Now!&#8221; icon which requires you to pay to play the movies already taking up space on your computer</li>
<li>Internet Explorer preloaded with AOL toolbar</li>
<li>AOL set as default search engine with Google not even listed as an option</li>
<li>Symantec Internet Security 60-day trial (requires multiple rounds of warnings / scans / updates before use)</li>
</ul>
<p><strong>*Update*</strong> <a title="Wired on Sony Crapware" href="http://blog.wired.com/gadgets/2008/03/sony-pay-an-ext.html" target="_blank">Wired is running a piece</a> claiming that Sony &#8220;won&#8217;t charge $50 to remove bloatware.&#8221; They even have quotes from Sony spokespeople: &#8220;There will be no charge for Fresh Start.&#8221; Well, I just went to <a title="Sony's website" href="http://www.sonystyle.com/webapp/wcs/stores/servlet/SYCTOProcess?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;LBomId=8198552921665368348" target="_blank">Sony&#8217;s website</a> to verify this news and&#8230; surprise, surprise, the charge of $50 is still there. Maybe it&#8217;ll change soon, but Sony PR and Sony Online apparently need to talk first.</p>
<p><strong>*Update 2*</strong> Gizmodo has a <a title="Gizmodo on Sony Crapware" href="http://gizmodo.com/370901/sony-shamed-into-making-fresh-start-free" target="_blank">brief post</a> that pulls a Sony quote of nowhere: &#8220;Starting March 22, Sony will offer Fresh Start free of charge. We want VAIO users to have the best experience possible with our PCs, and we believe Fresh Start will help ensure that happens right out-of-the-box.&#8221;</p>
<p>It looks like <a title="Techmeme on Sony Crapware" href="http://www.techmeme.com/080321/p17#a080321p17" target="_blank">the consumer uprising</a> today may have had an effect. Here&#8217;s <a title="ZDNet on Sony crapware" href="http://blogs.zdnet.com/Bott/?p=404" target="_blank">another quote,</a> this one from Sony&#8217;s Mike Abary, Senior Vice President of the VAIO division:</p>
<p>&#8220;We didn&#8217;t intend that to happen. We&#8217;re removing the $49 charge. VAIO is the poster child for negative experiences people had [with trialware]. We recognize that, and we acknowledge it. We&#8217;ve been really beat up by this issue. We&#8217;re listening and we&#8217;re taking action.&#8221;</p>
<p><strong>Note:</strong> <em>This article is cross-posted at <a title="Bob Caswell" href="http://bobcaswell.com/2008/03/21/sony-charges-50-extra-to-sell-you-laptop-with-no-crapware/">BobCaswell.com.</a><br />
</em></p>
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		<title>TC News: Wii Fit Unvelied, Amazon Now Prefers Blu-ray, Top Tech Companies Create Gaming Alliance</title>
		<link>http://www.techconsumer.com/2008/02/20/tc-news-wii-fit-unvelied-amazon-now-prefers-blu-ray-top-tech-companies-create-gaming-alliance/</link>
		<comments>http://www.techconsumer.com/2008/02/20/tc-news-wii-fit-unvelied-amazon-now-prefers-blu-ray-top-tech-companies-create-gaming-alliance/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 20:56:16 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Microsoft & Google]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[TV & Online Video]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[gaming alliance]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[tech companies]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[wii fit]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2008/02/20/tc-news-wii-fit-unvelied-amazon-now-prefers-blu-ray-top-tech-companies-create-gaming-alliance/</guid>
		<description><![CDATA[<p> <p>TechConsumer News is <a href="http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/" title="TC News Intro" target="_blank">a feature we started</a> out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">give [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.techconsumer.com/wp-content/uploads/2008/02/wiifit.jpg" style="width: 150px; height: 111px" alt="Wii Fit" align="left" height="111" width="150" />
<div><!--adsense--></div>
<p>TechConsumer News is <a href="http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/" title="TC News Intro" target="_blank">a feature we started</a> out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">give us feedback</a> or <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">send us tips.</a> If you like what you find, you can <a href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=989167&amp;loc=en_US" title="Subscribe to Techconsumer" target="_blank">subscribe via email</a> or <a href="http://feeds.feedburner.com/TechConsumer" title="Subscribe to Techconsumer RSS" target="_blank">RSS.</a></p>
<p>Here&#8217;s the latest in TechConsumer news:</p>
<p><span id="more-737"></span></p>
<p><a href="http://online.wsj.com/article/SB120347378492578983.html" target="_blank" title="WSJ on Nintendo">Nintendo announced plans</a> to ship a new exercise product called <a href="http://www.amazon.com/Nintendo-Wii-Fit/dp/B000VJRU44/ref=pd_bbs_sr_1?ie=UTF8&amp;s=videogames&amp;qid=1203540320&amp;sr=8-1&tag=wwwfrugalferg-20" target="_blank" title="Wii Fit">Wii Fit</a> on May 19 (in the U.S., already out in Japan). It comes with a weight-and-motion sensing device called the Wii Balance Board and will sell for less than $100. It will measure your shifting weight and walk you through exercise routines.</p>
<p>According to Reggie Fils-Aime, president of Nintendo&#8217;s U.S. division, &#8220;Wii Fit is all about breaking the definition of videogaming, about something that keeps you and your family fit and engaged.&#8221; Nintendo has already sold 1.4 million copies of Wii Fit in Japan in just the past few months.</p>
<p>Amazon.com has followed other retailers and <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;p=irol-newsArticle&amp;ID=1110234&amp;highlight=" target="_blank" title="Amazon on Blu-ray">announced a preference for Blu-ray</a> hardware. &#8220;The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions,&#8221; said Peter Faricy, vice president of movies and music at Amazon.com. He continues:</p>
<p>&#8220;Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the &#8216;Earth&#8217;s Largest Selection&#8217; of Blu-ray products.&#8221; Also, for those with plenty of spare time, <a href="http://howto.wired.com/wiki/Convert_Your_HD_DVDs_to_Blu-Ray" target="_blank" title="Wired HD DVD to Blu-ray">Wired explains</a> the rather lengthly process of converting HD DVDs to Blu-ray.</p>
<p>Some top technology companies, including Intel, Microsoft, Dell, and Advanced Micro Devices, <a href="http://www.infoworld.com/article/08/02/20/Top-technology-companies-form-gaming-alliance_1.html" target="_blank" title="Gaming Alliance">decided to form the PC Gaming Alliance</a>, a group that plans to promote the PC as a gaming platform. Other PCGA members include Acer, Epic, Nvidia, and Razer USA. According to a press release, the alliance plans to &#8220;accelerate innovation, improve the gaming experience for consumers and serve as a collective source of market information and expertise on PC gaming.&#8221; But some are <a href="http://arstechnica.com/news.ars/post/20080220-creation-of-pc-gaming-alliance-leaves-unanswered-questions.html" target="_blank" title="Ars on Gaming Alliance">not very convinced</a> that it will amount to much.</p>
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		<slash:comments>4</slash:comments>
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		<title>Best Buy Will Now Sell Dell Computers Along with Wal-Mart &amp; Staples</title>
		<link>http://www.techconsumer.com/2007/12/06/best-buy-will-now-sell-dell-computers-along-with-wal-mart-staples/</link>
		<comments>http://www.techconsumer.com/2007/12/06/best-buy-will-now-sell-dell-computers-along-with-wal-mart-staples/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 18:08:12 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[Best-Buy]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[desktops]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[laptops]]></category>

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		<description><![CDATA[<p> <p>Starting within the next few weeks, Dell computers (notebooks and desktops) will <a title="WSJ on Dell" href="http://online.wsj.com/article/SB119695160928115777.html?mod=technology_main_whats_news" target="_blank">be for sale in more than 900 Best Buy locations</a> in the U.S. After this move, Dell&#8217;s products will be available in almost 10,000 stores worldwide. This seems ironic considering Dell pioneered the low cost, online, skip-the-middleman [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Dell Logo" src="http://www.techconsumer.com/wp-content/uploads/2007/12/delllogo.jpg" alt="Dell Logo" align="left" />
<div><!--adsense--></div>
<p>Starting within the next few weeks, Dell computers (notebooks and desktops) will <a title="WSJ on Dell" href="http://online.wsj.com/article/SB119695160928115777.html?mod=technology_main_whats_news" target="_blank">be for sale in more than 900 Best Buy locations</a> in the U.S. After this move, Dell&#8217;s  products will be available in almost 10,000 stores worldwide. This seems ironic considering Dell pioneered the low cost, online, skip-the-middleman model. But the company lost the &#8220;world&#8217;s largest computer maker&#8221; trophy to HP, and the retail distribution channel is one area where HP shines.</p>
<p><span id="more-618"></span></p>
<p>This news follows after Dell has already announced similar deals with Staples and Wal-Mart. The company is hoping to become more consumer-friendly, as the business market has slowed in comparison. And there are apparently too many consumers that like the &#8220;try before you buy&#8221; model in retail stores. Right now, Dell gets only 15% of its sales from the consumer market with most of its sales coming from the business-to-business market.</p>
<p>So would you buy a Dell in a Best Buy?</p>
<p><strong>*Update*</strong> Here are some PR quotes from each company:</p>
<p>Michael Tatelman, vice president of sales and marketing for Dell’s global consumer business: “Seeing the latest fashion colors of our Inspiron and XPS notebooks or previewing the ultimate gaming experience on a high-performance system can be an important part of how people shop&#8230; In the next few weeks, people looking to upgrade to a Dell notebook or desktop in the U.S. can visit their local Best Buy to check out and purchase our award-winning line of products.”</p>
<p>Dave Morrish, senior vice president for Best Buy’s mobility business unit: “Dell is clearly one of the most popular and successful PC companies and their addition to our retail and online selection gives Best Buy customers unprecedented choice when buying a computer.”</p>
<p><strong>Related Links: </strong> &nbsp;&nbsp;<a title="Dell Desktops" href="http://www.ciao.com/Desktops_10000034_2-dell" target="_blank">Dell Desktops</a> &nbsp;&nbsp;&nbsp;&nbsp;<a title="Dell Laptops" href="http://www.ciao.com/Laptops_10000035_2-dell" target="_blank">Dell Laptops</a></p>
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		<title>PC Gaming Soon To Be Affordable: Growing Popularity Equals Better Competition</title>
		<link>http://www.techconsumer.com/2007/09/11/pc-gaming-soon-to-be-affordable-growing-popularity-equals-better-competition/</link>
		<comments>http://www.techconsumer.com/2007/09/11/pc-gaming-soon-to-be-affordable-growing-popularity-equals-better-competition/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 12:31:29 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Laptop & Notebook]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[Acer]]></category>
		<category><![CDATA[computer-games]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[gaming-PCs]]></category>
		<category><![CDATA[Gateway]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Toshiba]]></category>
		<category><![CDATA[video-games]]></category>
		<category><![CDATA[XPS]]></category>

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		<description><![CDATA[<p>div>The big computer companies seem to have one thing in common right now: bring computer gaming to the masses. Last week <a title="HP New Gaming PC" href="http://online.wsj.com/article/SB118903581199118713.html?mod=technology_main_whats_news" target="_blank">HP launched the Blackbird 002 desktop PC</a>, the company&#8217;s first HP-branded gaming PC. The starting price is $2,500, roughly half the cost of much of the high-end gaming [...]]]></description>
			<content:encoded><![CDATA[<p><img title="HP Gaming" src="http://www.techconsumer.com/wp-content/uploads/2007/09/hpgaming.jpg" alt="HP Gaming" align="left" />div><!--adsense-->The big computer companies seem to have one thing in common right now: bring computer gaming to the masses. Last week <a title="HP New Gaming PC" href="http://online.wsj.com/article/SB118903581199118713.html?mod=technology_main_whats_news" target="_blank">HP launched the Blackbird 002 desktop PC</a>, the company&#8217;s first HP-branded gaming PC. The starting price is $2,500, roughly half the cost of much of the high-end gaming competition.</p>
<p>Then there&#8217;s Gateway (soon to be purchased by Acer), which plans to introduce a gaming PC in November called FX540 with a gaming-oriented notebook line planned for release in January. And let&#8217;s not forget that both Toshiba and Dell released new, more affordable gaming computers this summer. Toshiba, with its Satellite x205 series of gaming notebooks which start at around $2,000, and Dell with its XPS 720 gaming desktop, which starts at roughly $1,700.</p>
<p><span id="more-488"></span></p>
<p>Traditionally, PC gaming has been a niche market of avid gamers willing to spend upwards of $5,000 for the latest gear. But now gaming is catching on with a new group of consumers, including women, who still enjoy their games with good graphics, but aren&#8217;t interested in breaking the bank for high-end gaming computers. Even stay-at-home moms are getting in on the action. Thais Walsh is given as an example of a stay-at-home mother who plays Guild Wars (an online role-playing game) often while her kids are napping.</p>
<p>Interestingly enough, even though cheaper options are on the rise, the big companies are releasing them in conjunction with keeping the existing extra-expensive systems. The mainstream may be interested in computer gaming at a different price point, but the niche of deep-pocketed extreme gamers is still there. Phil McKinney, chief technology officer for HP&#8217;s PC unit explains that &#8220;HP is working to broaden the availability of game play for a much bigger audience.&#8221;</p>
<p>This move into mainstream gaming seems to make sense. According to a recent research study, more than half of Americans age 12-64 play some sort of electronic game every week, and 29% of them play games on PCs, which is still higher than the 24% who play games on consoles. Also, sales of PC games are expected to grow to $13 billion by 2012 from $7 billion in 2006.</p>
<p><img src="http://www.techconsumer.com/wp-content/uploads/2008/02/sponsoredresource.JPG" alt="Sponsored Resource" /><br />
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<p><strong>Related Link: </strong><a title="HP Blackbird Desktop" href="http://www.ciao.com/HP_Blackbird_002_BB5140rp_Gaming_Desktop_PC_Core_2_Quad_Q9450_2_66_GHz__15545929" target="_blank">HP Blackbird Desktop</a></p>
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		<slash:comments>5</slash:comments>
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		<title>TC News: Dell&#8217;s Consumer Laptop Delays, The Dismal State of Home Networking, YouTube&#8217;s New Ads Hated</title>
		<link>http://www.techconsumer.com/2007/08/24/tc-news-dells-consumer-laptop-delays-the-dismal-state-of-home-networking-youtubes-new-ads-hated/</link>
		<comments>http://www.techconsumer.com/2007/08/24/tc-news-dells-consumer-laptop-delays-the-dismal-state-of-home-networking-youtubes-new-ads-hated/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 17:10:51 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Do-It-Yourself Tech]]></category>
		<category><![CDATA[Laptop & Notebook]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[TV & Online Video]]></category>
		<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[<p>div>TechConsumer News is <a href="http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/" title="TC News Intro" target="_blank">a feature we started</a> out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">give us [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.techconsumer.com/wp-content/uploads/2007/08/youtubead.jpg" title="YouTube Advertising" alt="YouTube Advertising" align="left" />div><!--adsense-->TechConsumer News is <a href="http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/" title="TC News Intro" target="_blank">a feature we started</a> out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">give us feedback</a> or <a href="mailto:techconsumer@gmail.com" title="Email TechConsumer" target="_blank">send us tips.</a></p>
<p>Here&#8217;s the latest in TechConsumer news:</p>
<p><span id="more-462"></span> <a href="http://online.wsj.com/article/SB118774026844404667.html" title="Dell Paint Issues" target="_blank">Dell&#8217;s having issues</a> with its first attempt at rebuilding its consumer PC business since founder Michael Dell returned. The company started offering its notebooks in more colors but has had to delay shipments due to &#8220;dust contamination in its painting process.&#8221; Whatever the case, it botched the back-to-school season and has some consumers canceling orders and picking up Toshibas (or other brands) in-store. Dell is, of course, working quickly to correct the problem but didn&#8217;t seem to do much for the consumers affected (other than leaving voicemails saying sorry and you can cancel your order if you want).</p>
<p>Hooking up computers together at home is turning out to be <a href="http://news.bbc.co.uk/1/hi/technology/6949607.stm" title="Home Networking Pains" target="_blank">more of a pain for consumers.</a> It&#8217;s getting to be the norm to have large collections of digital images, music, movies and TV shows. But research is showing that the available technology is lacking. One researcher said, &#8220;The state of home networking is pretty dismal for the average consumer.&#8221; Streaming video and setting up security are listed as the main culprits that still require more technical skills than the average consumer has.</p>
<p><a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9032319" title="YouTube Advertising" target="_blank">YouTube released a new &#8220;InVideo&#8221; advertising platform</a> in what Google hopes is a move to make the site less of a money pit. Rather than have advertising before or after a video clip, the concept is to show some advertising occasionally throughout videos (see example in picture above). TV already does this: while watching your favorite show, you&#8217;re likely to see an advertisement pop-up at the bottom telling you to stick around for the next show. The difference here is that if you click on the ad, the video you&#8217;re watching pauses while the ad plays. But fans of YouTube aren&#8217;t happy.</p>
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		<title>TC News: Mobile Printing via HP, Data Is Now Less Safe, Netflix&#8217;s Superior Customer Service</title>
		<link>http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/</link>
		<comments>http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 12:49:19 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Privacy / Security]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[TV & Online Video]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data-leaks]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[indentity-theft]]></category>
		<category><![CDATA[mobile-printing]]></category>
		<category><![CDATA[netflix]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2007/08/21/tc-news-mobile-printing-via-hp-data-is-now-less-safe-netflixs-superior-customer-service/</guid>
		<description><![CDATA[<p>div>A new feature we are experimenting with here at TechConsumer is providing a couple posts per week which follow interesting news specific to our sphere of consumer technology. Some of these stories may be a day or two old, heaven forbid. But the idea is to provide a concise, compiled overview of the most intriguing. [...]]]></description>
			<content:encoded><![CDATA[<p>div><!--adsense-->A new feature we are experimenting with here at TechConsumer is providing a couple posts per week which follow interesting news specific to our sphere of consumer technology. Some of these stories may be a day or two old, heaven forbid. But the idea is to provide a concise, compiled overview of the most intriguing. We also plan to continue with more of our own original content. So without further ado, here&#8217;s some TechConsumer news:</p>
<p><span id="more-455"></span></p>
<p><a href="http://www.nytimes.com/2007/08/20/technology/20print.html?_r=1&amp;ref=technology&amp;oref=slogin" title="HP Mobile Printing" target="_blank">HP has introduced a free service</a> which makes it possible to &#8220;print documents on any printer almost anywhere in the world.&#8221; It&#8217;s called Cloudprint and has been in the works for a few months by HP Labs researchers. The idea is to allow consumers to share, store, and print documents using a cellphone.</p>
<p>Universities, government agencies, and corporations are having more and <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9031104" title="Data Is Less Safe" target="_blank">more issues with data being leaked.</a> ID theft is up 50% since 2003, and the Privacy Rights Clearinghouse explains how 159,105,898 people have been affected by data leaks since 2005. Interestingly enough, no major &#8220;data breach&#8221; legislation has been passed.</p>
<p><a href="http://www.nytimes.com/2007/08/16/business/16netflix.html?ex=1344916800&amp;en=f1972d404af97a7a&amp;ei=5090&amp;partner=rssuserland&amp;emc=rss" title="Netflix Superior Customer Service" target="_blank">Netflix is investing in superior customer service</a> to stay ahead of its arch rival Blockbuster. Rather than offer typical not-so-immediately-rewarding email-based support, Netflix has 200 friendly operators standing by to answer calls around the clock. These employees, based in Oregon, are not given target call durations but rather are encouraged to &#8220;err on the side of generosity.&#8221; Their only goal: satisfy the customer.</p>
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		<title>Intel Releases Centrino Duo: Flash Memory Boot Up &amp; Nine Hour Battery Life</title>
		<link>http://www.techconsumer.com/2007/05/09/intel-releases-centrino-duo-flash-memory-boot-up-nine-hour-battery-life/</link>
		<comments>http://www.techconsumer.com/2007/05/09/intel-releases-centrino-duo-flash-memory-boot-up-nine-hour-battery-life/#comments</comments>
		<pubDate>Wed, 09 May 2007 19:15:51 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Laptop & Notebook]]></category>
		<category><![CDATA[Tech News]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2007/05/09/intel-releases-centrino-duo-flash-memory-boot-up-nine-hour-battery-life/</guid>
		<description><![CDATA[<p><br /> Intel&#8217;s code named project &#34;Santa Rosa&#34; <a href="http://online.wsj.com/article/SB117867237002996687.html?mod=technology_main_whats_news">today is being replaced</a> by the real name: Centrino Duo. It will be used in over 230 laptop models and has some pretty nifty features including: additional &#34;accessory chips&#34; that display more realistic computer graphics, the latest wireless chip 802.11n that is five times faster than [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" alt="Newfujitsulifebook" title="Newfujitsulifebook" src="http://bobcaswell.typepad.com/photos/uncategorized/2007/05/09/newfujitsulifebook.png" style="margin: 0px 0px 5px 5px; float: right;" /><br />
Intel&#8217;s code named project &quot;Santa Rosa&quot; <a href="http://online.wsj.com/article/SB117867237002996687.html?mod=technology_main_whats_news">today is being replaced</a> by the real name: Centrino Duo. It will be used in over 230 laptop models and has some pretty nifty features including: additional &quot;accessory chips&quot; that display more realistic computer graphics, the latest wireless chip 802.11n that is five times faster than current wireless, extended battery life up to nine hours, and &quot;Turbo Memory&quot; for faster boot time. </p>
<p><span id="more-351"></span></p>
<p>Brett McAnally, Dell&#8217;s marketing manager for the Latitude product line, says Dell will announce two new laptops today that take advantage of this technology. Both will be about 15% faster than previous models. He also explained that the laptops will start at around $1,200 and that they can be configured to have six or nine hours of battery life.</p>
<p>HP, in the mean time, has a $2,999 entertainment notebook ready for release that will include a 20.1-inch display, battery life extended by 90 minutes, remote management software/hardware integration, and a new backlighting technology that will help with battery life. And Fujitsu has a $1,750 LifeBook notebook / tablet (pictured above), which will use the Centrino Duo technology.</p>
<p>Perhaps the most exciting technology is the &quot;Turbo Memory&quot; which will use flash memory to help laptops boot up much faster. Microsoft&#8217;s Windows Vista supposedly takes advantage of this new technology. And it&#8217;s a good thing too. So far, Microsoft hasn&#8217;t seen much of a positive response for Vista in terms of performance compared to XP. The glossy new look can be nice, but analysts think wider adoption will only happen when performance increases are noticeable.</p>
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		<title>Full Text of Michael Dell&#8217;s Internal Comeback Memo to Employees</title>
		<link>http://www.techconsumer.com/2007/04/30/full-text-of-michael-dells-internal-comeback-memo-to-employees/</link>
		<comments>http://www.techconsumer.com/2007/04/30/full-text-of-michael-dells-internal-comeback-memo-to-employees/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 22:44:41 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Tech News]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2007/04/30/full-text-of-michael-dells-internal-comeback-memo-to-employees/</guid>
		<description><![CDATA[<p> <p>Late last week Michael Dell sent out a company-wide <a href="http://www.infoworld.com/article/07/04/30/HNdellbeyonddirect_1.html">internal memo</a> outlining how Dell will make a comeback. It looks like it turned out to be a great PR stunt whether intentional or not, as <a href="http://in.today.reuters.com/news/newsArticle.aspx?type=businessNews&#38;storyID=2007-04-28T061316Z_01_NOOTR_RTRJONC_0_India-295972-1.xml">Reuters quoted from the memo</a> extensively and the <a href="http://online.wsj.com/article/SB117793894343486911.html?mod=technology_main_whats_news">Wall Street Journal</a> referred to it as reasoning [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" src="http://bobcaswell.typepad.com/photos/uncategorized/2007/04/30/delllogo3.jpg" title="Delllogo3" alt="Delllogo3" style="margin: 0px 0px 5px 5px; float: right;" />
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<p>Late last week Michael Dell sent out a company-wide <a href="http://www.infoworld.com/article/07/04/30/HNdellbeyonddirect_1.html">internal memo</a> outlining how Dell will make a comeback. It looks like it turned out to be a great PR stunt whether intentional or not, as <a href="http://in.today.reuters.com/news/newsArticle.aspx?type=businessNews&amp;storyID=2007-04-28T061316Z_01_NOOTR_RTRJONC_0_India-295972-1.xml">Reuters quoted from the memo</a> extensively and the <a href="http://online.wsj.com/article/SB117793894343486911.html?mod=technology_main_whats_news">Wall Street Journal</a> referred to it as reasoning for the stock to be up today.</p>
<p>During the last two years, Dell has had an SEC investigation, unexciting profits, a costly battery recall, a volatile share price, and the death of its MP3 player. But <a href="http://www.computers.net/2007/02/tech_news_round.html">Michael Dell is back</a> and ready to make some serious changes. Rather than go over the details myself, you can draw your own conclusions. Here&#8217;s a copy of the memo Michael Dell sent out to employees April 25:</p>
<p><span id="more-344"></span></p>
<p><strong>To:</strong> Dell Employees Worldwide</p>
<p><strong>From:</strong> Michael &amp; the Executive Leadership Team</p>
<p>Dell Confidential &#8212; For Internal Use Only</p>
<p>One Dell, One Focus &#8212; Simplifying IT for Our Customers</p>
<p>We met as a complete Executive Leadership Team for most of last week to discuss Dell&#8217;s future. We left the week with a great deal of confidence about our plans for the next generation of Dell customers. Throughout our history we have worked as a team &#8212; as One Dell &#8212; and we have made quality PCs affordable. Now Dell plans to make information technology affordable for millions of customers around the world. We will do this by simplifying IT where others perpetuate complexity and innovating beyond hardware into solutions. This is one of the most exciting periods in our history but it requires all of us to stand together as One Dell to make profound changes and take well thought-out risks.</p>
<p>Here are some of the steps we will take to get there:</p>
<p>• Fix our Core Business to be competitive. The Direct Model has been a revolution, but is not a religion. We will continue to improve our business model, and go beyond it, to give our customers what they need. We will simplify our organization to make it easier to hear customers and respond to them. We&#8217;ve already streamlined our executive leadership structure. We need to streamline our management structure to speed decisions and remove bureaucracy. We&#8217;re making improvements in pricing, product development and fulfillment, and customer experience. We reorganized the product group to more effectively listen to our customers and develop end-to-end customer solutions. We are now revisiting our entire design process to improve our speed-to-market and focus on what customers truly value. Our new Global Operations organization, led by Mike Cannon, is working to take our supply chain and manufacturing to the next level of efficiency and quality. This group is also partnering with the regions and the product group to pursue new manufacturing and distribution models to address the unique needs of our customers in all markets. More broadly, we plan to eliminate overlaps in our organization and activities to enable us to deliver even more value to our customers. We also need to improve sales productivity. These won&#8217;t be merely exercises in cost-cutting. We will re-invest those resources in the customer solutions that will build Dell for the future.</p>
<p>• Re-ignite Growth in our Core Business to reach more customers. We are taking some concrete steps to get growth back into our core business. We released the EC280 in March for first-time computer users in China. We will open a new factory in Brazil in May and a new factory in India in July to be closer to those huge customer bases. In June, we&#8217;ll launch our new Inspiron models with personalized color options and improved mobile broadband. We will launch products and services for small and medium business customers later this summer. And our new Dell Data Center Solutions Division is addressing the unique needs of hyper-scale data centers for customers whose business relies on enterprise computing solutions. We plan to take our improved cost structure to acquire new customers and sell existing customers more products and services. We are accelerating down the path to be a truly global company giving customers around the world the best products, the easiest solutions and most choices.</p>
<p>• Build For the Long term to provide more customer solutions. Ron Garriques&#8217; Global Consumer team is re-inventing how we address the evolving needs of our consumers around the world and the unique needs of the next billion consumers in the large and emerging markets of Brazil, Russia, India and China (BRIC). With strong share position in markets such as Japan, the U.K. and Canada, now we are going to make a mark in the rest of the world. Ron and team are also tackling how Dell&#8217;s consumer business should evolve in the long term in mature markets. Stay tuned for more here.</p>
<p>We are also embarking on a bold, long term initiative to radically simplify IT for our commercial customers. Simply put, the philosophy comes down to a set of core beliefs:</p>
<p>• Information Technology shouldn&#8217;t be as complex as it is.</p>
<p>• You should spend less on maintaining I/T and more on innovation.</p>
<p>• Every IT project should not require an army of consultants.</p>
<p>• Computing should have minimal environmental impact.</p>
<p>• Superior information drives efficiency in your IT environment.</p>
<p>We are already taking steps to fulfill this vision, but we have a long way to go. For those of us who have worked for a while in this industry, we know our competitors drive complexity and needless cost into customers&#8217; environments. These so-called &quot;service divisions&quot; create a never-ending cycle of activity with unclear return on investment. We intend to break this cycle. We will build different kinds of services and offer key technologies that will help customers escape this complexity trap and unlock the true potential of technology. And, as we re-invent Dell to deliver on this promise for our customers, we will rely on Mark Jarvis, our new chief marketing officer, to ensure we properly position our new systems and solutions capabilities in the global marketplace.</p>
<p>We won&#8217;t hesitate to use our company&#8217;s assets to build or buy the capabilities and technologies we need to deliver on our initiatives. Our transformation will take time to accomplish. We need your help to identify how we can become more efficient and effective for our customers across all areas of our business. We want you to take action with your team and bring your ideas forward. On June 20, we&#8217;ll launch the internal version of IdeaStorm called &quot;Inside IdeaStorm&quot; for employees so that you can tell us where you think we have opportunities to improve as a company and how we can streamline our work to eliminate low value activities. We will listen and we will respond.</p>
<p>This is a defining moment in our history and in our relationships with our customers. Just as we re-invented the way consumers and organizations buy hardware, we are going to re-invent the way the world gets access to IT. We are excited about what we will achieve for our customers as we make information technology more affordable for them and what that will enable them to do.</p>
<p>The future looks great for Dell and we are up to the challenges that we&#8217;ll face on our journey &#8212; challenges that will test, teach and ultimately strengthen us as a company and as a team &#8212; as One Dell.</p>
<p>Thank you for transforming Dell with the customer in mind every day. Be sure to let us know your thoughts on this on One Dell Way.</p>
<p><strong>Related Articles:</strong></p>
<p><em><a href="http://www.computers.net/2007/03/dell_releases_3.html">Dell Releases $335 PC for China, India, &amp; Brazil</a> </em></p>
<p><em><a href="http://www.computers.net/2007/02/dell_exceo_gets.html">Dell Ex-CEO Gets $5 Million Cash for Screwing It Up While HP Profits Soar</a> </em></p>
<p><em><a href="http://www.computers.net/2007/02/just_how_diggli.html">Just How Digg-Like Are They? Chart Comparing New Sites by Yahoo, Microsoft &amp; Dell</a></em></p>
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		<title>Microsoft Selling Software for $3 to Reach the 5 Billion People without PCs</title>
		<link>http://www.techconsumer.com/2007/04/19/microsoft-selling-software-for-3-to-reach-the-5-billion-people-without-pcs/</link>
		<comments>http://www.techconsumer.com/2007/04/19/microsoft-selling-software-for-3-to-reach-the-5-billion-people-without-pcs/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 18:39:54 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Microsoft & Google]]></category>
		<category><![CDATA[Software / Open Source]]></category>
		<category><![CDATA[Tech News]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2007/04/19/microsoft-selling-software-for-3-to-reach-the-5-billion-people-without-pcs/</guid>
		<description><![CDATA[<p></p> <p><a href="http://www.microsoft.com/presspass/press/2007/apr07/04-19UPLaunchPR.mspx">Microsoft software</a> will sell for just $3 in some parts of the world in<br /> an attempt to reach the five out of six people worldwide still not using computers. The software giant has a goal of bringing computing to a further one billion people by 2015 (doubling the current number of computer [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" alt="Microsoft_logo" title="Microsoft_logo" src="http://bobcaswell.typepad.com/photos/uncategorized/2007/04/19/microsoft_logo.jpg" style="margin: 0px 0px 5px 5px; float: right;" /></p>
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<p><a href="http://www.microsoft.com/presspass/press/2007/apr07/04-19UPLaunchPR.mspx">Microsoft software</a> will sell for just $3 in some parts of the world in<br />
an attempt to reach the five out of six people worldwide still not using computers. The software giant has a goal of bringing computing to a further one billion people by 2015 (doubling the current number of computer users). Bill Gates made the announcement during a speech in Beijing:</p>
<p><span id="more-335"></span></p>
<p>&quot;All human beings deserve a chance to achieve their full potential. Bringing the benefits of<br />
technology to the next 5 billion people will require new products that<br />
meet the needs of underserved communities; creative, new business<br />
approaches that make technology more relevant, accessible and<br />
affordable; and close collaboration between local governments,<br />
educational institutions and community organizations.&quot;</p>
<p>Here&#8217;s how it will work: Microsoft will provide the $3 Student Innovation Suite to governments that agree to purchase PCs directly for students to use in their schoolwork and at home. This new suite of software will start shipping in the second half of this year and includes Windows XP Starter Edition, Office Home and Student 2007, Windows Live Mail Desktop and many other educational products.</p>
<p>Minimum eligibility for governments is that they pay for at least half the cost of the computer, though the software can also be used on refurbished computers. Microsoft explains that refurbished computers can be purchased for as little as $50.</p>
<p>So now the developing world has the $53 Microsoft computer vs. the <a href="http://www.computers.net/2006/06/100_laptop_now_.html">OLPC $100 laptop</a> in the works. Whichever becomes more viable, it&#8217;s only good news for those 5 billion people without computers&#8230;</p>
<p><strong>Related Articles:</strong></p>
<p><em><a href="http://www.computers.net/2006/11/unintended_cons.html">Unintended Consequences of Technology and Economic Development</a> </em></p>
<p><em><a href="http://www.computers.net/2006/06/100_laptop_now_.html">$100 Laptop Now Becomes $130 Laptop</a></em></p>
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		<title>How To Recycle Computers, Xboxes, Cellphones: 5 Million Pounds Per Month!</title>
		<link>http://www.techconsumer.com/2007/04/18/how-to-recycle-computers-xboxes-cellphones-5-million-pounds-per-month/</link>
		<comments>http://www.techconsumer.com/2007/04/18/how-to-recycle-computers-xboxes-cellphones-5-million-pounds-per-month/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 16:36:27 +0000</pubDate>
		<dc:creator>Bob Caswell</dc:creator>
				<category><![CDATA[Dell & HP, etc.]]></category>
		<category><![CDATA[Do-It-Yourself Tech]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Tech News]]></category>

		<guid isPermaLink="false">http://www.techconsumer.com/2007/04/18/how-to-recycle-computers-xboxes-cellphones-5-million-pounds-per-month/</guid>
		<description><![CDATA[<p><a href="http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/"></a> <p>With an estimated 500 million pounds of electronics collecting dust in California’s closets, garages and attics, finding ways to reuse those metals, plastics and chemicals is critical.&#160; That’s where John Shegerian’s company, Electronic Recyclers, comes in.&#160; <a href="http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/">The Futures Channel</a> takes viewers inside the largest electronic recycling plant in California in its new [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/"><img border="0" alt="Recycling_computers" title="Recycling_computers" src="http://bobcaswell.typepad.com/photos/uncategorized/2007/04/18/recycling_computers.jpg" style="margin: 0px 0px 5px 5px; float: right;" /></a>
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<p>With an estimated 500 million pounds of electronics collecting dust in California’s closets, garages and attics, finding ways to reuse those metals, plastics and chemicals is critical.&nbsp; That’s where John Shegerian’s company, Electronic Recyclers, comes in.&nbsp; <a href="http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/">The Futures Channel</a> takes viewers inside the largest electronic recycling plant in California in its new online micro-documentary, “Recycling Computers.”</p>
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<p>An industry born out of the technological revolution, recycling electronic waste is one more part of the surging green wave aimed at leaving our planet in better shape than when we found it.</p>
<p>The largest facility in California, Electronic Recyclers can break down millions of pounds of electronic waste every month.&nbsp; Everything from computer monitors to cell phones to hard drives comes through their doors to be crushed, shredded and melted down. The Futures Channel releases its latest online documentary, “Recycling Computers,” on Monday, April 16. The video takes students inside the recycling plant to see the staggering amount of electronics they handle on a daily basis. </p>
<p>&quot;No one ever thought about it, originally, when they invented these things, where they were going to go when they came to their end of life,” says John Shegerian, CEO and co-founder of Electronic Recyclers.</p>
<p>As Shegerian explains in the movie, it is estimated that in California alone 500 million pounds of electronics sit collecting dust in warehouses and attics and garages, which could be recycled. Only two percent of the 100 million discarded cell phones in this country each year are recycled appropriately, he says.&nbsp; </p>
<p>Being able to recycle the materials used in electronics and keeping e-waste out of landfills is central to Electronic Recyclers’ work. “Everything that comes through the front door leaves as a plastic, glass or metal, to be re-used again,&quot; Shegerian explains.&nbsp; Metals, like gold in computer chips, are thrown into chemical baths and then melted down to be used again in other products.</p>
<p>In addition to publishing educational videos on its website, The Futures Channel provides lessons and activities so students can immediately apply the math and science concepts they have seen in the videos.</p>
<p>“As I watched this [video], I was struck with the complexity of the components of the computers and of the apparent need to recycle these prevalent items in our lives,” says educator Roberta Haren. “The 5th graders I teach will be able to take real world knowledge of electronics that they have and be able to immediately connect to the video.”&nbsp; Haren describes in detail how she would use the video in her classroom.&nbsp; Her complete review is available on The Futures Channel’s website.</p>
<p>The video also provides students with a good example of&nbsp; an entrepreneur, John Shegerian, who has combined his business savvy with his passion to help safeguard the planet.&nbsp; &quot;We are all part of this earth,&quot; he notes in the video, “and we all have to be involved to leave a better environment than we inherited.&quot;&nbsp; &nbsp;</p>
<p>Watch the movie:</p>
<p><a href="http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/">http://www.thefutureschannel.com/dockets/hands-on_math/recycling_computers/</a> </p>
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