Paul’s Soapbox is a new regular feature of TechConsumer where I sound off on various tech topics/products that I’m interested in (or hate). This is just my $.02, so consider yourself warned. Apple gets another beat down this week…

AppleTV is first up on the chopping block. Personally I love how Steve Jobs said at Macworld 2008 that AppleTV 1.0 was more about sharing music and pictures. If that was really the case then why was it called AppleTV? It is funny that a device with TV in the name has hardly any TV content. Especially since the departure of NBC from iTunes. AppleTV “Take Two” is about movies; it won’t be until AppleTV “Third Time’s the Charm” that you’ll get the TV part. Yet another reason why people should hold off on the AppleTV.

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While it’s nothing new for organized crime to focus on phishing and identity theft, Windows-based computers have traditionally taken the brunt of most attacks. So much so, in fact, that plenty of my Apple friends claimed it as yet another reason to switch to the below-the-radar Mac. Too bad, then, that a report out last week shows that the end of 2007 was the beginning of “financially-motivated” organized crime targeting Apple computers.

Is this good news or bad? After all, it could be taken as a sign of Apple’s success. Macs finally appear to be popular enough that cybercriminals care. However you frame it, check out this call to arms of sorts from Graham Cluley, senior technology consultant at Sophos (the firm responsible for this report):

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Amazon today has announced plans to take its DRM-free MP3 music store to countries beyond the United States. In the U.S., at least, Amazon MP3 is already the online music store of choice.

It’s hard to compete with the largest library (3.3 million songs from 270,000 artists) of restriction free music, much of which is priced lower than the going rate of $0.99/track. And it integrates seamlessly with iTunes (or other desktop music applications) plus works with pretty much any digital music player available.

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Once upon a time, earlier in the battle between HD DVD and Blu-ray, supporters of each side loved to point out the major tech company backing each format to strengthen their positions. It made sense, after all, how could HD DVD fail if Microsoft was behind it? And, of course, Blu-ray would win if Apple was there beside it.

But then, neither company will be affected much if both formats eventually fail. And that’s because, in the end, both Microsoft and Apple minimized their involvement with either format. (more…)

I’m not usually one to go for the top 10 list method of discussing limitations of a product. But then again, products don’t usually have 10 weaknesses I care enough about to compile a list. Apple TV, on the other hand, falls into this category. And it’s not even a first generation product!

But to be fair, I should point out that this is a product I sincerely want to work. After all, I already use iTunes to manage my music, and the iPod is my music player of choice. Too bad, then, that Apple TV simply isn’t ready for prime time. Here are the top 10 reasons you should wait:

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So today is Apple’s yearly coming out party where good ol’ Steve Jobs takes the stage and releases big surprises (even if most are leaked days earlier). There’s a new ultra-thin notebook, new features for the iPhone (SMS messaging to multiple friends), new apps for the iPod Touch (Mail, Maps, Stocks, Notes, and Weather), iTunes movie rentals, and the second generation Apple TV.

Despite the fact that plenty of people already seem to be professing a new found love for the MacBook Air, my interest is more towards Apple’s desire to be in the center of my living room. So let’s take a look at the newly released Apple TV set-top box and iTunes rental package:

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Netflix will be making a big announcement tomorrow, coincidentally one day before Apple will be making some [similar] big announcements of its own:

Starting Monday, January 14, 2008, Netflix subscribers will have unlimited access to movie viewing online. The company plans to do away with its quota/hours system it had in place before (viewing hours per month were based upon how much you paid for you mail-in DVD plan). The only group of Netflix subscribers to be left out of this unlimited plan: you who pay the minimum of $4.99 to rent just two DVDs per month.

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Just a few days after our coverage of DRM-free music options for 2008 comes news of Sony BMG now offering its music on Amazon restriction-free. Sony BMG represents artists such as Bruce Springsteen, Foo Fighters, Santana, and Justin Timberlake. And this makes Amazon the first online music store to offer DRM-free songs from all four major labels: Sony BMG, Warner, EMI, and Universal Music.

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