After many years in a Windows world, I recently purchased a Mac Pro, and have been very happy with my choice. There were many reasons for this move, but suffice it to say that I think Apple has some great products, and I’m really not impressed with Vista.

So here’s my point: If I were running marketing at Apple, one of my main priorities, if not THE priority, would be to make it as easy as possible for the millions of disgruntled Windows users to migrate to the system that “just works.” As intuitive as Macs and OSX may be, this transition isn’t painless, so I would try to go the extra mile to smooth the way.

(more…)

Market research firm NPD Group issued a report today explaining that Amazon MP3 is growing but not taking away customers from Apple’s iTunes. It seems that only 10% of Amazon MP3 shoppers in February were iTunes shoppers previously.

(more…)

We took a lot of flack over a post back in January that questioned the security of Apple’s Mac OS X. TechConsumers left various comments ranging from “For some reason unknown to me, no one can ever show me a situation where a user opens a e-mail and their Mac turns into a robot sending out hundreds of e-mails” to “Mac OS X *is* inherently safer. You have to be a major league Windows zombie not to know and accept that.”

Well, CanSecWest’s PWN 2 OWN contest has just shown that Mac OS X isn’t “inherently safer” and that clearly it is possible for a user to open an e-mail on a Mac and have it join a spam botnet.

(more…)

ITaP (short for Information Technology at Purdue) is offering advice for potential buyers of the iPhone: Wait. According to Frank Wolf, Mac specialist and systems administrator for ITaP:

“The iPhone is still being considered by many to be a revision-one product when thinking about it in an enterprise. I recommend to the people we support that they hold off on getting an iPhone until the next revision is released.”

Here’s more of his reasoning as to why you should wait:

(more…)

Apple has issued a press release about becoming the number two (behind Wal-Mart) music retailer in the U.S. Best Buy used to have that spot, but music downloads seem to be catching on. Well, that and CD sales are declining rapidly.

Apple claims that 50 million customers have bought over 4 billion songs with 20 million sold on Christmas day alone. That’s impressive even if digital music purchases have yet to offset the decline in CD sales.

(more…)

TechConsumer News is a feature we started out of a hobby of tracking the latest happenings within the consumer related technology sphere. The goal is to provide a concise, compiled overview of the most intriguing stories from the last few days. Feel free to give us feedback or send us tips. If you like what you find, you can subscribe via email or RSS.

Here’s the latest in TechConsumer news:

(more…)

Paul’s Soapbox is a new regular feature of TechConsumer where I sound off on various tech topics/products that I’m interested in (or hate). This is just my $.02, so consider yourself warned. Apple gets another beat down this week…

AppleTV is first up on the chopping block. Personally I love how Steve Jobs said at Macworld 2008 that AppleTV 1.0 was more about sharing music and pictures. If that was really the case then why was it called AppleTV? It is funny that a device with TV in the name has hardly any TV content. Especially since the departure of NBC from iTunes. AppleTV “Take Two” is about movies; it won’t be until AppleTV “Third Time’s the Charm” that you’ll get the TV part. Yet another reason why people should hold off on the AppleTV.

(more…)

While it’s nothing new for organized crime to focus on phishing and identity theft, Windows-based computers have traditionally taken the brunt of most attacks. So much so, in fact, that plenty of my Apple friends claimed it as yet another reason to switch to the below-the-radar Mac. Too bad, then, that a report out last week shows that the end of 2007 was the beginning of “financially-motivated” organized crime targeting Apple computers.

Is this good news or bad? After all, it could be taken as a sign of Apple’s success. Macs finally appear to be popular enough that cybercriminals care. However you frame it, check out this call to arms of sorts from Graham Cluley, senior technology consultant at Sophos (the firm responsible for this report):

(more…)