Comments on: PlayStation 3 Getting In-Game Ads Two Years After Xbox 360 http://www.techconsumer.com/2008/06/04/playstation-3-getting-in-game-ads-two-years-after-xbox-360/ Fri, 09 Jul 2010 17:29:32 -0600 http://wordpress.org/?v=2.8.1 hourly 1 By: Paul Ellis http://www.techconsumer.com/2008/06/04/playstation-3-getting-in-game-ads-two-years-after-xbox-360/comment-page-1/#comment-3899 Paul Ellis Wed, 04 Jun 2008 16:56:31 +0000 http://www.techconsumer.com/?p=902#comment-3899 Honestly, I'm betting it will be just like TV and movies, where it will be fine most of the time, but there will be no shortage of ridiculous examples of in-game advertising. Dynamic product placement will actually be pretty complicated to do, and probably won't happen much if at all. How could a game have the hero drive a Chevy one day and a Toyota the next? BTW, the good guys and the bad guys never use the same brand of computer. The good guys use Macs, the bad guys use really really bland looking PCs. Didn't you get the memo? :) Honestly, I’m betting it will be just like TV and movies, where it will be fine most of the time, but there will be no shortage of ridiculous examples of in-game advertising. Dynamic product placement will actually be pretty complicated to do, and probably won’t happen much if at all. How could a game have the hero drive a Chevy one day and a Toyota the next?

BTW, the good guys and the bad guys never use the same brand of computer. The good guys use Macs, the bad guys use really really bland looking PCs. Didn’t you get the memo? :)

]]> By: Bob Caswell http://www.techconsumer.com/2008/06/04/playstation-3-getting-in-game-ads-two-years-after-xbox-360/comment-page-1/#comment-3898 Bob Caswell Wed, 04 Jun 2008 16:41:17 +0000 http://www.techconsumer.com/?p=902#comment-3898 I guess what I wonder more than just "can it work" is the "how" and "when it is too much." Are we going to start seeing the same kind of product placement we see in movies? You know, where all the good guys and bad guys use the exact same brand computer? That's a pretty mild example, but it can get tackier and more annoying... I guess what I wonder more than just “can it work” is the “how” and “when it is too much.” Are we going to start seeing the same kind of product placement we see in movies? You know, where all the good guys and bad guys use the exact same brand computer? That’s a pretty mild example, but it can get tackier and more annoying…

]]> By: Paul Ellis http://www.techconsumer.com/2008/06/04/playstation-3-getting-in-game-ads-two-years-after-xbox-360/comment-page-1/#comment-3897 Paul Ellis Wed, 04 Jun 2008 16:30:40 +0000 http://www.techconsumer.com/?p=902#comment-3897 Ads may not work in all games, but there are quite a few that they can work in (sports games, GTA, Playstation HOME, car racing games). Basically any game that takes place in a semi-modern day environment in a semi-developed country. You won't ever see them in Metal Gear, Halo, or Final Fantasy though. Ads may not work in all games, but there are quite a few that they can work in (sports games, GTA, Playstation HOME, car racing games). Basically any game that takes place in a semi-modern day environment in a semi-developed country. You won’t ever see them in Metal Gear, Halo, or Final Fantasy though.

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